Actress Asin Thottumkal has joined the likes of Aishwarya Rai, Priyanka Chopra and Katrina Kaif as the new brand ambassador of Lux soap.
She has been signed as the face of the soap's new variant Lux Sandal & Cream.
"It's a beauty accolade to be associated with the legendary beauty brand Lux, which has celebrated beauty and glamour over the decades. It gives me immense pride to endorse the new natural variant Lux Sandal & Cream, as I truly believe in being beautiful the natural way," Asin said in a statement.
"The credit of rooting the right beauty mantra goes to my mom, who being a doctor, has always entrusted the beauty of my skin to sandalwood, due to its magical cleansing, toning and moisturising attributes," she added.
Asin has features in commercials for Mirinda, Big Bazaar, Sure - Anti perspirant, Tata Sky, Clinic All Clear and Fairever Fairness cream.