Wednesday, November 03, 2010

Singer Taylor Swift to launch own fragrances

Singer Taylor Swift to launch own fragrancesSinger Taylor Swift is set to launch her own range of perfumes.

The "Love Story" singer has signed a deal with Elizabeth Arden to release a range of fragrances, with the first one coming out late next year.

"I have always loved how fragrance can shape a memory. The way certain scents remind you of events and people that are imprinted in your thoughts. Lately I've been having fun experimenting with combining some of my favourite scents, so I'm really excited about working with Elizabeth Arden to develop my own unique fragrance," Swift was quoted by contactmusic.com as saying.

Swift will be involved in developing, packaging and marketing the perfumes which will bear her name.

Ron Rolleston, executive vice president of Elizabeth Arden, said the 20-year-old beauty was chosen because she appeals to so many people.

"Equally important to us is what Taylor represents as an artist - a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist," he said.

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